Who is: Jay IDK
The current landscape of the music industry is a tricky place. Much of the old ways of breaking through, like getting noticed by the quality of demos and live shows alone, seen as traditional. This is why we must discuss Jay IDK. For rappers, in particular, the goal isn’t just showing the quality of your rhymes – you have to have an image or angle that will put you ahead of the rest.
On those terms, IDK has nailed it. In a genre that keeps getting lost in whatever Kanye’s up to this week or the seemingly endless consumerism that has snuck into the mainstream, IDK (or Ignorantly Delivering Knowledge) is all about the balance of what he views as universal truths and the words and attitude in which he delivers them. Jay IDK harks back to the days of hip-hop having a social conscience, while also getting to grips with how his own actions, good and bad, have brought him to the brink of stardom.
Born Jason Mills, IDK has been threatening to come up for a while. The rapper, who hails from Prince George’s County, Maryland, has been in the game since 2014. He dropped his debut mixtape, Sex, Drugs, and Homework, before following up with 2015’s Suburban Trap, and 2016’s Empty Bank.
It’s with Suburban Trap (which IDK refers to as “Trap music with substance.”) that IDK started to attract the mainstream press. Choice cuts from the album include “The Plug” (which is a damning indictment on the Reagan administration and its long-term damage), “God Said Trap (King Trappy III)“, and “Cookie Addiction” featuring BJ the Chicago Kid, which premiered on Billboard.
Thanks to the success of Suburban Trap, Jay IDK’s next release, Empty Bank, was critically acclaimed. Although, it’s with IDK’s debut studio album that he finally broke through to the big time. IWasVeryBad was released in October through IDK’s partnership with Adult Swim. In an interview with Billboard, IDK gave some insight on the ins and outs of the album.
“It’s the story of my life as a kid and growing up. Coming from a middle-class home, parents going to college and having an education but then me going to a school where if you don’t go to a private school, you’re going to go to a bad school even if you live in a decent neighborhood. I just went to a bad school and went a different path than my parents, so I’m going to talk about that.”
Jay IDK Future Growth
The Adult Swim partnership is further proof that artists, like Jay IDK, have to think outside the box. This also extends to how IWasVeryBad was distributed. In a smart move, the album was cut up and released in three parts. These are Episodes 1-3, Guest Starring: Swizz Beatz, Yung Gleesh, DOOM and Del The Funky Homosapien, Episodes 4-6, Guest Starring: Mother Marigold, and Episodes 7-10, Guest Starring: Chief Keef. By doing things his own way, IDK has kept himself and his music relevant in an era of oversaturation. An era where great breakthrough albums are overlooked when released at the same time as mainstream stars. By ripping up the rulebook, Jay IDK is ahead of the curve. His goal is simple: use his unique talent and flow to engage with listeners.
“I want people to understand balance. I might make a banger and that’s the way that I feel and then I may want to make a song that’s deep. It’s a representation of my name, ignorantly delivering knowledge. If you also see on my social media, my name is Baby Scale. That scale represents balance.”
For more news on Jay IDK follow the links to his social media accounts below.